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Old 06-23-2011, 05:15 PM   #1
14 Years with the E30
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Stupid Kia Soul Commercial

To sum it up:

[the scene: fancy golf course, full of rich old guys.]

Up drives the Kia soul. Into the parking lot full of classic and not so classic performance and luxury cars. All the old guys look up to make sure this crap box on wheels doesn't hit one of their cars. (maybe it's just really noticeable because it's so ugly?)


The Kia pulls up at the roundabout and parks like it owns the place, and out gets this semi hot Asian chick (who is this person anyways?) At least the old guys are now looking at something they want.

Girl proceeds to whack the ball really far, way far.... but... [scene cuts away before the ball goes into the lake].

To summarize the sum up:

Girl who has bad taste in cars, manages to not scratch any of the valuable cars while parking at the golf club like she owns the place, she then proceeds to make old horny men look at her while she drives a ball into a lake. (we don't see where it actually goes, I'm guessing here).

The point? Who knows.

Performance one step at a time.

Last edited by InfiniteDice; 06-23-2011 at 05:27 PM.
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Old 06-23-2011, 05:32 PM   #2
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lol She is in the LPGA, it's about being 'HIP' or watever they are marketing it as, has nothing to do with the other cars.
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Old 06-23-2011, 05:34 PM   #3
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Her name is Michelle Wie. She is now I believe one of their spokesperson.

She is a Pro Golfer...IMO, smart idea to show national pride in their advertising campaigns to appeal to a younger generation...and from what I know, good results probably better than using Kobe Bryant or something (for their line of cars I don't think he'd even sign though)

Damn Trevor your quick lol

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Old 06-23-2011, 05:39 PM   #4
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That is her. I can't figure out what is being sung; only bits and pieces. Jim Furyk sponsored Hyundai and shows him driving through his home state of Hawaii.

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Old 06-23-2011, 05:48 PM   #5
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really good ad campaign actually. appeals to the target market, doesn't hurt with michelle wie as a spokesperson either---brings something different to the table. kia & hyundai have been doing a good marketing effort lately.

it's not a commercial to state that the soul is competing with the luxury cars, those cars are there to set the scene for the types of folks and atmosphere at the golf course.
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Old 06-23-2011, 06:25 PM   #6
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Target market? For what? Ugly Korean crap cars?
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Old 06-23-2011, 08:10 PM   #7
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Shes from Hawaii? Damn, she looked very chinese to me

I'd still 2 times that though
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Old 06-23-2011, 09:37 PM   #8
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smokin hot
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Old 06-23-2011, 10:51 PM   #9
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She's Korean, and u gotta give a credit where it's due. Korean cars came long way. I wouldn't just jump on to conclusion by calling ugly crap cars Terry. I've driven equess and wow..
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Old 06-24-2011, 12:09 AM   #10
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im korean and im not gunna lie korean cars maybe 10 years ago .. was piece of crap lol...
but they are now slowly gaining their quality over the years.

yes they still have crappy cars like elantra and what not for their entry level cheap cars but the new genesis , sonata and their mid size suv ( santafe ) are pretty well built.

i just hope they make better looking cars tho, still kinda look awkward korean styling.
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Old 06-24-2011, 11:42 AM   #11
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wie is smoking hot. i love the commercial, cause of her.
i gotta admit the truth, it turned me on.
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Old 06-24-2011, 11:54 AM   #12
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i think that its a nice looking car......i know its a matter of taste but have you checked its competitors??? 90% of them are between plain ugly and Daaaayyyyym ugly!
I ve seen one in black on the street and it looks pretty nice for what it is.
I would probably go for a Skoda Yeti (not sure if its available in Canada but damn nice little car) if i was in the market for a small car but non the less i like the Kia Soul.

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Old 06-24-2011, 12:35 PM   #13
Taiwan Panda Racing Unit.
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I think Toyota should do the same, stop advertising on the Scion TC, use that money and slash the price, I remember last year when they just came out, me and misschigga went to DownValley to test drive one and price one out, it was a nice decent little coupe, but for almost $28k out the door? and the sales guy was insisting it sells like hot cake and he can't get any more for another 2 months and said all the ones sitting outside are sold.

7 months later, they are still sitting outside while the Kia Forte Koupes are running all over the places, not that misschigga will ever drive a Korean car for some strange reason, while I keep saying a Rio sedan will look good slammed on the ground with 15" Schmidt TH, I even like KIA Borrego.
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Old 06-24-2011, 01:34 PM   #14
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It's an amazing ad campaign; the commercial stuck in your head long enough to make a ranting thread about it on a forum that has almost nothing to do with the content.

If the goal was to insert the product into the heads of the uninterested, they deserve a raise. You're playing into their hands nicely.

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Old 06-24-2011, 02:51 PM   #15
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It's funny that Kia is more expensive than 80% of cars on that parking lot.
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