Bye bye Garmin and TomTom, Heard Tomtom shares were down 13% this morning.
"Nokia Gives Away Free, Lifetime Navigation App
By Charlie Sorrel January 21, 2010 | 6:08 am | Categories: Phones
Nokia’s own headline sums this story up pretty well: “Navigation on your Nokia. For free. Forever.”
That’s right. If anyone thought that Garmin, TomTom and any other standalone GPS makers were already in trouble after Apple allowed turn-by-turn navigation on the iPhone, now the world’s number one phone maker is giving away a full suite for any compatible Nokia handset, anywhere in the world. And not only is the application itself free: so are those usually lucrative maps and updates.
If you have Nokia smartphone, you can grab the download today from the Ovi store (not every handset is supported — the N900 is not on the list, for instance). Along with AGPS support, you get driving and walking directions, Lonely Planet and Michelin guides, weather updates and companion desktop (browser based) software to manage and search routes form the comfort of a big keyboard. Best of all, the maps are available offline, unlike Google Maps on the iPhone.
Seriously, who would want to be in the satnav-selling game right now? If I had TomTom or Garmin shares (and I don’t), I would be selling them right now.