“All our actions are based on careful consideration and foresight. It does not make sense to build up stocks which are bound to reduce our revenues later on. We also have a commitment to our dealerships and the well-being of the company.
But there is another aspect towards improving profitability: We are reviewing all product projects again.
And we thus have decided that there will not be a series model of the Concept CS.
A recent analysis has shown that:
•First: Despite the great feedback this car has achieved so far, it does not match our ambitious profitability targets.
•Second: Our three premium brands have a strong brand image all around the world. This has been proven, for instance, by the latest Brand index analysis. So for the time being, we can do without this “brand shaper” since we have many others in our portfolio.
•Third and most important is that we want to focus our resources primarily on future projects and new technologies.
•In other words: Currently, our top priorities are EfficientDynamics and project i.