Guys i need help finding info on bmw. I can't freaking find it anywhere. I"m looking for a description of bmw's advertising history (national international) - what agency(ies) handles the account? Whats the budget? Whos the target? Whats the strategy? Whos in charge of the advertising? what role does advertising play in the marketing of the vehicles? With a focus on the Cnadian advertising but do include international material as well. Thanks sooo much
Any info would be sooooo helpfull thanks in advance guys.
"powered by passion and the equivalent of 900 horses"