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Old 09-09-2013, 05:21 PM   #1
Max_VQ
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Anyone read Kenzie's 320 Review? BMW won't be happy...

Did anyone read Kenzie's 320 in the Wheels section of Saturday's Toronto Star?
Here is the article: http://www.wheels.ca/news/review-2014-bmw-320ix/

It sure makes me want to take it off my short list.

Favorite quote: "After Metre One, it feels as if BMW has fired all of its suspension engineers. The ride is flat-out awful, harsh over bumps small or large, noisy and non-compliant on all surfaces."
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Old 09-09-2013, 06:11 PM   #2
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I read it, not a good review
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Old 09-09-2013, 06:13 PM   #3
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Seems to blame the runflats... Good article!
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Old 09-10-2013, 09:03 PM   #4
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Outsold accord? Even if it sux, bmw marketing has done something right... It's all about making dough, not a drivers car...

I've got Michelin PS2 run flat on the M5... The ride is awesome.....maybe I'm used to it??
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Old 09-11-2013, 02:30 PM   #5
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It's not just that car... the new 3er doesn't get good reviews for it's chassis/suspension in pretty much every trim level... It's ugly too.

BMW isn't exactly focusing on being a drivers car anymore... they just want ppls money at this point.
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Old 09-11-2013, 02:40 PM   #6
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Quote:
Originally Posted by NOTORIOUS VR View Post
BMW isn't exactly focusing on being a drivers car anymore... they just want ppls money at this point.
Do you honestly think there was a point when BMW, as a company, was focusing more on making driver's cars rather than turning profit?
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Old 09-11-2013, 02:56 PM   #7
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Do you honestly think there was a point when BMW, as a company, was focusing more on making driver's cars rather than turning profit?
I'd say that arguably any homologation car that a car company builds is focused more on being a driver's car than turning a profit. Also when car companies like Nissan claim that they lose money on every GT-R they sell (whether or not it's true) it's definitely because they are focused on making a driver's car.
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Old 09-11-2013, 04:59 PM   #8
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Do you honestly think there was a point when BMW, as a company, was focusing more on making driver's cars rather than turning profit?
I do yes.. in their up and coming years it was quite evident that this was the case... no one knew what a BMW was or why they should buy one over the competition so that absolutely had to make their cars different in that/a way.

But now people will blindly go out and buy many cars (or pretty much any consumable) just based on brand name alone.

The other way to tell is old vs new BMW's... Older BMW's sure as heck weren't really that luxury oriented... They were decent quality but nothing like they focus on now in regards to creature comforts and gadgets. The average joe has no idea that a BMW isn't supposed to be jarring over bumps, or that the steering feels more numb/disconnected, etc. They know this.
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Old 09-11-2013, 06:46 PM   #9
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Quote:
Originally Posted by Bullet Ride View Post
I'd say that arguably any homologation car that a car company builds is focused more on being a driver's car than turning a profit. Also when car companies like Nissan claim that they lose money on every GT-R they sell (whether or not it's true) it's definitely because they are focused on making a driver's car.
You do realize that the main reason car companies "race" is marketing? And that is all about selling cars.

I highly doubt that Nissan loses money on GTR and even if they do, it's called loss leader, which is another form of marketing.

Quote:
Originally Posted by NOTORIOUS VR View Post
I do yes.. in their up and coming years it was quite evident that this was the case... no one knew what a BMW was or why they should buy one over the competition so that absolutely had to make their cars different in that/a way.

But now people will blindly go out and buy many cars (or pretty much any consumable) just based on brand name alone.

The other way to tell is old vs new BMW's... Older BMW's sure as heck weren't really that luxury oriented... They were decent quality but nothing like they focus on now in regards to creature comforts and gadgets. The average joe has no idea that a BMW isn't supposed to be jarring over bumps, or that the steering feels more numb/disconnected, etc. They know this.
When no one knew what BMW was, BMW got into untapped market of nimble sporty sedans. In the 60s-70s there was very little to no competition in that sector and BMW filled it. All in the name of making money.

If you think BMW was not into luxury back then, you are wrong. They were quite luxurious cars at the time. Sure a 2013 Kia seems more luxurious than a 1980 7 series, but at that time, BMW was very luxurious and they marketed luxury just as much.
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Old 09-11-2013, 07:42 PM   #10
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Old 09-11-2013, 08:22 PM   #11
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a lot of car makers are moving away from driver oriented features/design because its such a small market overall. the majority are homers who just want a shiny new product every 3 yrs like an iphone.
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Old 09-11-2013, 11:41 PM   #12
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The problem is as SIR stated most folks don't really care about the "ride" just that they got where they were going in the "safest" car possible with all the latest bells and whistles while speech to text-texting and conferemce calling, yelling at the kids in the back and drinking their soy latte. All with out thinking about what they are doing... why bother they have blind spot alert, collision avoidance, ABS, SRS, Sat Nav... these are the sheeple

BMW used to cater to the few who did care [the wolves] but then they came up with Idrive and all the other crap that comes with it and started to sell to the sheeple and forgot all about the wolves who made their name for them. Forget the new bimmers I'll stick to the classics from the 80's and before and howl with my pack mates.
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