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BMW has hosted a video on how they are implementing Microsoft Surface for product configuration. BMW is the first car manufacturer worldwide to use this product commercially. By interacting with this multi-touch surface that runs on special hardware and software provided by Microsoft, customers can configure their BMW and instantly see their results.
The Microsoft Surface is a multi-touch interface that allows a user or multiple users to manipulate digital content by using hand movements instead of a mouse or keyboard. BMW will take the customer experience to another level with this technology, basically each customer can configure their future car by simply placing some small tiles on the touch-screen and the carís color will change instantly. This also applies to different trims or wheel.
Vectorform is the company that has developed this tecnology for BMW and as we reported back in August, they have more exciting things to come.
Nothing new here. The hardware sell for $12,000. Add another $12K or so for the one time software development any car dealership can have this. Not just BMW. They must be desperate for PR. What I am looking for is ipod touch or iphone software hack so that I can install it on a desktop with touch screen