This is an experimental demo of a BMW car configurator using the new Microsoft Surface technology. Even if you are not someone that keeps up to date with the tech world, if you watch CSI: Miami you probably have already seen it in action.
Real life usage can be found in AT&T stores. It’s essentially a system running Windows Vista which uses 5 cameras to record infrared light from human fingertips on the “surface”, as well as specially tagged objects.
The BMW car configurator is appropriately called the BMW Konfigurator, and although it is currently still in prototype form we may see it a regular feature in BMW showrooms soon. Basically you have a 30 inch touch screen display on a table which you are able to interact with to configure your BMW car.
For example, you can change colours of the exterior and interior, change the wheel design, and add other accessories. At the end of your selections the system will quote you a price. You can also view photos and videos on the car.