For goodness sake - I just pointed out to Gamite that
"Die Luthe-Ara" is NOT a name!
It means "The Luthe Era" - ie: the period of time where a man named Claus Luthe was responsible for BMW design.
Similarly "Die Bracq-Ara" was the time where Paul Bracq was responsible for BMW design.
I can see all our German-reading visitors ROFLing right now ...