Originally Posted by mstearnsy
I doubt efficiency is the real concern for lack of sales of the 335d. It already gets 53 MPG combined with massive performance. That's identical to a Mini Cooper for fuel economy!
I think the real issue is people with $50-60Gs to spend would rather spend it on a 335i than 335d. People looking for a diesel would more readily buy one if it were priced like a 323i or 328i in my opinion.
It's the price. 320d or even 323d slotted in between 323i and 328i for price would be a hit. Also, 53 mpg is highway speed at exactly 100km/h. I'm talking 320d that gets 50+ combined. They nailed the x5 pricing, slotting it in between the 3.0 and 4.8.