There is a bunch of correct info. here but incorrect also. AFAI and I've looked into this particular model in this color for purchase, from the factory '03 540i and 530' are optioned to come in Imola Red in a M Sport package model. To the OP, I think you saw a gentleman who works for Budds BMW. There are 2 Imola Red '03 540i 6 speeds in Oakville, one with the plate surround you mention, thus I think it would be that person. The other one is a guy that works at Budds BMW Oakville.