I hate them when they blow by me thru traffic
In all seriousness, I would never would want one personally and I don't think its 3 series potential buyers, that will purchase them.
So what's the big deal?
BMW gets people interested in BMWs without making the Mini the only introductory car.
BMW introduces a smaller coupe, as every other manufacturer seems to have accomplished in the last couple years.
BMW adds a controversial new car to its line up, and its NOT another damned SUV.
Whats not to like?
I say, good job.