A Rolex AD cannot charge more than list for a watch. Otherwise, they will lose their "Rolex license" if Rolex finds out. Just ask La Swiss.
That is why they are so hard to come by. Most AD's save them for their good customers that will drop $$$ on other stuff. When they walk out the door, it has made the new owner some money.
What is Can/US list price for the SS Daytonas? Haven't looked at them in a while.
Last edited by petevw; 07-11-2007 at 11:46 PM.