BMW Introduces M Performance Range
MUNICH, Germany — BMW will introduce a new line of "enhanced" vehicles under the M Performance umbrella at the upcoming 2012 Geneva Auto Show.
To be developed by the automaker's M GmbH subsidiary, product enhancements will include "exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal," according to BMW.
The BMW M Performance Automobiles range is likely to be positioned above the standard BMW offerings, but below such exclusive high-performance models as the recently redesigned M5 sedan and the upcoming M6 coupe.
The M division's new boss, Dr. Friedrich Nitschke, said, "We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars."
Nitschke said the M Performance Automobiles range eventually will encompass a wide variety of models, with both gas and diesel engines, and some with the automaker's xDrive all-wheel-drive system.
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