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Waterwings
10-17-2004, 12:54 PM
Guys i need help finding info on bmw. I can't freaking find it anywhere. I"m looking for a description of bmw's advertising history (national international) - what agency(ies) handles the account? Whats the budget? Whos the target? Whats the strategy? Whos in charge of the advertising? what role does advertising play in the marketing of the vehicles? With a focus on the Cnadian advertising but do include international material as well. Thanks sooo much
Any info would be sooooo helpfull thanks in advance guys.

Justin e36
10-17-2004, 04:00 PM
you'll have to contact bmw head offices and ask for an information package and begin contacting from there.

Waterwings
10-17-2004, 04:29 PM
yeah i sent an e-mail to bmw ag