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View Full Version : BMW confirms isetta - will be fourth brand


Gamite
08-05-2009, 02:09 PM
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BMW has confirmed rumors that the company is creating a fourth brand.

In a statement released by BMW CEO Norbert Reithofer, he said that "The Board has now decided: This auto (Project i/ Megacity Vehicle) will be launched on the market as a sub-brand of BMW. As BMW is the innovation driver within the Group, the decision for a sub brand under BMW is the most logical step."

Set to tackle Daimler's Smart, the new "i-Setta" brand will try to mix urban hipness with eco-consciousness. According to a BMW Blog source, "i-Setta will be a reimagining of the original cult classic using today's and tomorrows technology to provide urban mobility and sustainability in a lovable modern design wholly inspired by the original." While the original 1955 Isetta only had one door and a 13 hp (10 kW) engine, the new car will likely boast at least two doors and more powerful fuel efficient engines.

In perhaps the most telling move of all, BMW has released a new Isetta video campaign to promote their museum. In essence, they're reminding consumers about the Isetta before launching the new brand.

Source: http://www.worldcarfans.com/109080520900/bmw-confirms-i-setta-as-fourth-bmw-group-brand-video

pawcio
08-05-2009, 02:18 PM
interesting. i wonder how it will work out for them. they're a little late in entering this market. and i'm sure it wouldn't come to north america for a long time.

europrince
08-05-2009, 02:20 PM
interesting. i wonder how it will work out for them. they're a little late in entering this market. and i'm sure it wouldn't come to north america for a long time.

a little late entering into the small city car market??? this market is just beginning here in North America. There is a huge market in Europe. They'll do ok.

pawcio
08-05-2009, 02:37 PM
a little late entering into the small city car market??? this market is just beginning here in North America. There is a huge market in Europe. They'll do ok.

i'm sure they will only come to na if europe is a success, but with things like the iQ and smart it might be hard. but it depends on the quality of the product. just have to wait and see.

MiroE36
08-05-2009, 03:11 PM
can we get the isetta35i?

PinkieMoscow
08-06-2009, 12:44 AM
Im shocked that it finished all that water. :huh?:

BigD
08-06-2009, 12:46 AM
Wow, neat! Hope they don't **** this up.

can we get the isetta35i?

LOL I bet it will be done.